SEAT's Successful Goodwood Debut Celebrated by Twin-engined Ibiza

SEAT enjoyed an excellent debut at the 2011 Goodwood Festival of Speed, as the Spanish company impressed on the track with the twin-engined Ibiza Bimotor – a fascinating piece of imaginative 80s engineering that took to the famous hill run every day.

The carmaker also exhibited a pristine example of its iconic SEAT 600 on the  Cartier Lawn for the ‘Style et Luxe’ concours d’elegance.

“The classic 600 famously ‘put Spain on wheels’, was nicknamed ‘ombligo’ which translates as the belly button (because everybody had one) and notched up sales of more than three quarters of a million units during its 16-year production lifespan,”
the carmaker says.

Wanting to reveal the future direction of the company to the British audience, SEAT also put on display its IBE concept car, which drew glances from thousands of visitors keen on future electric mobility. “ The all-electric drive provides local zero-emissions driving fun, while the powerful motor with 75 kW (102 PS) and the low weight delivered by intelligent mixed-material construction guarantee refined performance,” SEAT boasts.

SEAT’s largest crowd-puller was the Goodwood Action Sports arena, sponsored by the Spanish carmaker, which saw world-class action sports athletes perform gravity-defying tricks on a variety of two-wheeled machines ranging from BMX and mountain bikes to freestyle motocross and trials motorcycles.

"The whole event could not have been more of a success for us! I’m especially pleased that the Goodwood Action Sports arena, presented by SEAT, drew such large and enthusiastic crowds throughout the weekend.  And the presence of cars as diverse as the SEAT 600, SEAT IBE concept and incredible SEAT Ibiza Bimotor rally car meant we had a really engaging selection at the Festival. Finally, the appeal of the SEAT Young Driver programme was really underlined at Goodwood.  With more than 500 youngsters driving our cars, and having great fun doing it, Young Driver obviously made a big impact,” reflecting on the brand’s successful debut at Goodwood Steve Robertson, SEAT UK’s Head of Marketing, said.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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