Scion Launches Unlock the tC Road Trip Game

A new online competition was launched today by Scion, dubbed ‘Unlock the tC Road Trip’ and scheduled to last for eight weeks. The competition gives players a chance to win the new 2011 Scion tC and is set to begin on June 1. There will be daily instant prizes, while the real-world event will have four finalists flown to L.A. to compete against each other for the chance to win the car.

"Unlock the tC Road Trip game lets us unveil and launch the next-generation tC virtually and in the real-world through an immersive and engaging game," said Jack Hollis, vice president, Scion.

In the game, each player can navigate cross country from New York to Miami, with a final destination in Los Angeles. Players can purchase vehicle upgrades to boost credibility and customize their experience as one would do in real life. The virtual economy is driven by community, meaning tCoins can be earned by inviting friends to join the game through Facebook Connect.

Each week unlocks a new road trip (8 total) and daily instant-win prizes (140+ total) will be awarded throughout the overall game duration. Leader boards will track player standings. As said, at the end of the online competition, four finalists will be flown to LA for a VIP event on August 14, when one winner will receive a 2011 tC.

The new tC has been extensively refined, with top of the line features such as panoramic moonroof, Pioneer audio system with premium 8-speaker design and 18-inch alloy wheels.

Enthusiasts are invited to take their chance by accessing the following link and register to participate in the competition.
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