Rolls-Royce Opens New Showroom in Chicago

The British luxury auto brand has apparently left aside the idea of opening dealerships in more exotic locations, such as Abu Dhabi and Malaysia, and has just inaugurated a new showroom in Chicago, United States.The new location comes as a result of a recent partnership between Rolls-Royce Motor Cars and Joe Perillo, Dealer Principal and General Manager of Gold Coast Exotic Imports, LLC.

Going by the name of Rolls-Royce Motor Cars Gold Coast, the dealership will service the Chicago metro area and be located at 834 N. Rush Street.

It houses the full range of Rolls-Royce vehicles — Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé, Phantom Coupé, Ghost and Ghost Extended Wheelbase.. Clients will also benefit from first-class service from a team of specially-trained technicians who have completed an intensive program at the company’s headquarters in England.

The inauguration of the new showroom, which is also the 32nd Rolls-Royce Motor Cars dealership in the United States, will be featured on an upcoming episode of the hit TLC show, “Cake Boss” and include a special presentation of a cake made for the occasion.

"It’s an exciting time to get into the Rolls-Royce business,” said Perillo. “There is not enough you can say about the quality and craftsmanship of a Rolls-Royce and what one represents in terms of individual achievement and stature. We’re happy to have the opportunity to offer these amazing vehicles to our customers.”

“Joseph Perillo has been a mainstay in the Chicago community and central person in the city’s automotive circles for a very long time,” said David Archibald, President of Rolls-Royce Motor Cars North America. “We have great faith in his ability to represent our brand and no doubt that we’ll be seeing many more of our vehicles driving these streets in the months and years to come.”