The facility, which can be found in the Umm Al Nar area of Abu Dhabi, comes with a 900 square metre area and can accommodate five vehicles, also including a coffee bar, as well as a customer configuration lounge, which brings colour and trim samples to clients. In addition to that, the showroom is directly linked to a new dedicated Rolls-Royce service facility.
“The showroom opening in Abu Dhabi represents one of a line of new and expanded RollsRoyce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East,” said Torsten Muller-Otvos, CEO of Rolls-Royce motor cars, who unveiled the facility.
“The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth,” the executive added.
The carmaker marked the occasion by introducing a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupe. This is one of a collection of 100 bespoke RR Phantom models, which celebrates the Centenary of the Spirit of Ecstasy. The vehicle comes with special white-on-black double-R badge, Spirit of Ecstasy inspired coachlines, as well as with a special figurine bathed in white light.