Rolls-Royce owners are now able to not mingle with the rest of us mortals on social media, as they’ve gotten their own online platform, courtesy of the luxury automaker.
Whispers is an app that offers highly-curated content and the possibility of privately connecting with both like-minded Rolls-Royce owners and Rolls-Royce higher-ups. It was trialed a couple of years ago and expanded in China, and is now available extensively in the UK, the United States, the Middle East and Europe.
Whispers is like Facebook but so much better, with Rolls-Royce comparing it to the world’s most exclusive club. Since access is possible either by invitation or by signing up with your car’s VIN, it’s limited strictly to those who own new Rolls-Royce cars. So yes, it’s as exclusive as it gets.
It will offer a place for the “marque’s worldwide client fraternity” to connect, to share experiences, or to get the rarest or customizable experiences and products. Editorial content like thought pieces and inspiring articles, curated by Roll-Royce’s own Luxury Intelligence Unit will also be included.
“This is Whispers. A digital House of Rolls-Royce, Whispers acts as an entrepôt to a world that Rolls-Royce intimately and uniquely understands – a digital gateway to a curated world of luxury,” the automaker says.
Car owners will be able to “liaise” with other patrons in complete privacy, or reach out to the Rolls-Royce brass. They will also be able to secure invites to exclusive events and gatherings, like backstage passes to the Grammys or VIP access to Coachella to meet the artists, or tickets to the Oscars.
Whispers offers patrons the possibility to customize their own racetrack, book a private concert, craft their perfect cognac, plan the ideal getaway, be it in Africa or Antarctica, or commission a personalized Monopoly set that would incorporate their own assets and properties. It delivers content based on patrons’ preferences, allowing them to purchase curiosities or luxury products from the comfort of their home.
“Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients,” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, says.
“Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community,” Müller-Ötvö adds.
Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends. Full profile
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