Rolls Royce Half-year Sales Jump 64% to New Record Level

Rolls-Royce Motor Cars announced today that the company has enjoyed a record half-year in 2011, as sales have increasing by 64 percent worldwide compared with the same period last year. In total, 1592 luxury cars were delivered to customers in the first six months, the best start to a year since the company was re-launched in 2003.

“This is an excellent half-year result and demonstrates the confidence that our customers have in our company and our products. The first six months of the year have also seen Rolls-Royce celebrate our unique heritage, with the centenary of the Spirit of Ecstasy, and demonstrate our innovation, with the Phantom Experimental Electric, 102EX. Rolls-Royce Motor Cars continues to operate as the world’s foremost ultra luxury car manufacturer,”
said Torsten Muller-Otvos, Chief Executive Officer for Rolls-Royce Motor Cars.

We recently reported on Bentley’s less impressive start to the year, a result that was due in part to weakened demand in Europe. It seems that these ultra-luxury brand’s can’t thrive without the old continent, a fact proven by Rolls Royce’s excellent performance in Germany, where 60 percent more cars were sold than a year ago.

However, sales growth was seen in all regions, with a particularly strong performance in Asia Pacific, up by over 170 per cent, the Middle East, up by over 40 per cent and the United States, up by a similar amount.

Rolls Royce will celebrate the 100th anniversary of its Spirit of Ecstasy, one of the most recognizable icons in the automotive world. To celebrate this historic occasion, Rolls-Royce has created the Phantom Spirit of Ecstasy Centenary Collection. Limited to just 100 special cars, each Centenary Collection car will be delivered with a core of highly detailed Bespoke features.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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