Rolls Royce Designs First Ever New Badge to Celebrate Games’ Success

One of Three 7 photos
Photo: Rolls-Royce
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Rolls Royce is a very conservative car manufacturer, which never strays too far from their tradition, no matter what. So, when they design a completely new badge, stick it onto three Phantom Series II Drophead Coupés, you know it’s something special.
It is their first new badge in 108 years of history, and it was made to celebrate the success of the London Olympic games, which drew to a close yesterday, on August 12th. The three cars were driven across “the auditorium with majestic grace, before being revealed as each convertible roof gracefully descended”.

The badge itself featured the classic “Flying Lady”, but with a twist. Instead of her regular gown, she now got a Union Jack design, to emphasize the Britishness of the whole affair. The Steering wheel also features a special badge, one which is different from all the others (featuring the Olympic Torch).

However, the ‘special badging’ doesn’t end here, as the cars get special tread plates, which mark out each of the cars as being ‘one of three’. According to RR CEO, Torsten Müller-Ötvös, “I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute [. . .] These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.

We say RR was also invited to the event because of their BMW connection - the a ‘special version’ of the Bentley Mulsanne would have been an equally awe-inspiring car to parade on stage, for instance.
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