“I am delighted that Lotus Cars has entered into this agreement with Hertz, giving us the opportunity to make our stunning world class sportscars available to the rental market," Mike Kimberley, Lotus chief executive, was quoted as saying by the aforementioned source.
"The iconic and multi-award-winning Lotus Elise and the stunning Lotus Exige are the perfect fun rental cars for those who desire exclusive and high performance motoring.“
This isn't the first surprising agreement signed by Hertz, as it previously struck deals with American manufacturer Ford to supply exclusive versions of the Mustang for the same car rental service offered to Italians.
“We launched the Hertz Fun Collection last year to give our customers the possibility to drive the cars they have always dreamt of driving," Giuseppe Caminiti, fleet director for Hertz Italiana, explained. "The Lotus Elise SC is one of these dream cars and by including it in the Hertz’s Fun Collection our customers have an opportunity to drive a real sports car.”
The 2010 Lotus Elise is offering a bunch of improvements over the previous models, with its engine generating up to 9 percent less CO2 emissions and enhanced fuel economy. Lotus Elise S now achieves a fuel consumption rating of 37.2 mpg (7.6 l/100 km) with 0-100 acceleration done in 6.1 seconds. The higher-performance Elise SC goes up to 33.2 mpg (8.5 l/100km) in combined cycle and goes from 0 to 100 km/h in 4.6 seconds.