Renault to Launch 200 New Logan Trim Versions

French automaker Renault keeps on surprising the crisis-shaken world as it announced today it would increase the number of optional features for its Romanian Logan model from 70 to 100 versions over the next two years. In addition, Renault Technologie Roumanie needs to hire an extra 800 people by the end of the year to work at their future Titu Research Center in Romania, set to open late 2009.

“The crisis didn't affect us at all. We are working at full capacity. For the Logan project we are working on 200 new versions, including the SUV, the automatic transmission models and Euro 5 compliant engines,” Philippe Prevel was quoted as saying by

Renault's endeavor is somewhat bizarre, in the context of economic instability. It is the only company that decided to upscale trim versions, as all now try to cut costs and sell more effectively. “The industry has way too many brands, too many models, too much choice, to be efficient," Mike Maroone, president and chief operating officer of AutoNation Inc., said.

Renault Technologie Roumanie currently employes 2,200 people and has to hire another 800 to fill up their human resources scheme. “When we will be fully operational we will employ a total of 3,000 people, with 50 of them being foreigners,” said Prevel.

The Dacia Logan and Sandero models' market performance has surprised even Renault itself. Beside the domestic Romanian market, the low-price sedan received an unusual boost from the scrapage incentives of other European countries. Logan sales also increased in Austria and Belgium, but really rocketed in Germany. Here, the 2,500 euro deduction has multiplied Logan sales by a factor of 12.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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