Renault Blames Poor EV Sales in Europe on Bad Marketing

Renault’s range of EVs clearly shows that the French manufacturer is one of the more forward-thinking of the major automakers - they are trying. However, their cars have still not made the desired impact on the market, and according to, who interviewed Renault’s marketing boss, Stephen Norman.
2010 Renault Zoe Concept 1 photo
Photo: Original photo by autoevolution
The high-ranking official was quoted as saying: “We need to communicate the autonomy of the vehicles [ . . . ] and let people know more about what they can do. I think people invent constraints the cars don’t have.” He added:  “ Our next task is to get up off our backsides and sell them, not talk about what we’re going to be doing in 2030. There are so many messages to transmit on the electric car, we need to make the push."

However, Renault still has one ace up its sleeve, in the form of the Clio-sized Zoe EV, which is set to be launched later this year. It is their most promising offering, and now that they are aware of the marketing problem, they will be able to make the necessary adjustments to really make the Zoe popular.

Regarding the Zoe, Norman said that “People need to drive it, too [ . . .] it’s ever so quick, and the brakes are very powerful.
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