Photo: Lexus
The Lexus brand redefinition to attract more younger drivers paid off as both the ES and LS sedans registered over 70% US sales increase in the first half of 2013.
The 2013 Lexus ES sold over 33,000 units between January and July, representing an increase of 83 percent over the same period of last year, while the automaker’s flagship LS reached 5,247 buyers - 73 percent gain year-over-year.
"The ES has always attracted drivers who value a smooth ride and a refined interior, and the redesigned model doesn't try to reinvent those things," said Lenny Cafarelli, general manager of Long Island Lexus dealer Lexus of Massapequa. "It does, however, spice things up with a bolder design and more responsive handling, and those qualities are appealing to new buyers who may not have considered Lexus before."
The new spindle design makes the new Lexus lineup look bolder, sportier and sharper, helped by their wider and lower stance as well, while the interiors gained more quality materials and tech.
"The ES has always attracted drivers who value a smooth ride and a refined interior, and the redesigned model doesn't try to reinvent those things," said Lenny Cafarelli, general manager of Long Island Lexus dealer Lexus of Massapequa. "It does, however, spice things up with a bolder design and more responsive handling, and those qualities are appealing to new buyers who may not have considered Lexus before."
The new spindle design makes the new Lexus lineup look bolder, sportier and sharper, helped by their wider and lower stance as well, while the interiors gained more quality materials and tech.
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