Photo: Ram Truck
Ram has been named the Official Truck of the National Cattlemen’s Beef Association (NCBA), as the manufacturer and the aforementioned organization announced a new partnership at the 2014 Cattle Industry & Trade Show.
“This is an important partnership for us as trucks are a hard-working part of everyday life for the more than 190,000 cattlemen who make up the NCBA,” said Reid Bigland, president and CEO of Ram Truck. “Ram trucks deliver the capabilities that farmers count on: industry-best 30,000-pounds towing, 850 lb.-ft. of class-leading torque and the best fuel economy.”
“A relationship with Ram is a natural fit. Trucks are products that cattlemen depend on for their livelihood each day. Ram’s reputation for quality, durability, and dependability will exceed the expectations of our members,” added NCBA president Scott George.
Through this partnership, members of the National Cattlemen’s Beef Association will receive a discount on Ram pickup trucks, as well as Chrysler, Jeep, Dodge and Fiat vehicles.
Founded in 1898, the NCBA is the largest organization representing America’s cattle industry, with its members managing 90 percent of the national fed cattle market.
“A relationship with Ram is a natural fit. Trucks are products that cattlemen depend on for their livelihood each day. Ram’s reputation for quality, durability, and dependability will exceed the expectations of our members,” added NCBA president Scott George.
Through this partnership, members of the National Cattlemen’s Beef Association will receive a discount on Ram pickup trucks, as well as Chrysler, Jeep, Dodge and Fiat vehicles.
Founded in 1898, the NCBA is the largest organization representing America’s cattle industry, with its members managing 90 percent of the national fed cattle market.
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