Chevrolet's latest commercial for the 2014 Silverado pickup truck showcases the High Country model, the brand's range-topping and most expensive full-size work mule.
Photo: screenshot from Youtube
"This is a story of a man and the love of tailgate parties, perfectly grilled meat, and the finer things in life. Introducing the premium, all-new 2014 Silverado High Country," is the description that comes with the spot, which kinda makes us wonder why would someone need a truck with "refined ruggedness" and a premium leather-trimmed interior for a barbeque party.
Does grilled meat taste better if you're driving a $45,000+ High Country? Is the ad trying to say a Regular Cab ain't good enough for a beer drenched BBQ? Or maybe that leather-wrapped interior helps the owner digest that juicy stake easily?
Well, since Malcolm Smith just got himself a 2014 Silverado High Country for being voted Super Bowl MVP, maybe he's roasting some marshmallow sitting on his truck's tailgate.
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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