Photo: Porsche
The first half of the 2013 fiscal year proved very successful for German premium carmaker Porsche. The company recored a 4% increase in revenue to 7.03 billioneuros and a 3% increase in operational profit to 1.29 billion euro. Deliveries of Porsche models were driven up by 18% as the global demand of luxury goods increases.
Porsche says that in order to keep up with sales, it's had to increase its workforce by 4% to 18,148.
Lutz Meschke, Chief Financial Officer of Porsche AG, was very satisfied with the mid-year results, as they show an 18% return on sales.
“Through growth and cost discipline, we compensate our substantial expenditures for the development of new models such as the super sports car 918 Spyder and the sports SUV Macan,” Meschke explained. For both the Macan and the 918 Spyder, production will start still this year. The high expenditures, though, have not yet been offset by corresponding vehicle sales in the ongoing fiscal year. These sales will only be realized as of 2014 when our new models are sold," Meschke said in a press statement.
On a model by model basis, the new Boxster and Cayman saw the biggest gain. From just 4,500 sold last year, demand boomed to 12,886 in the first half of 2013. The Cayenne continued to be their top seller, however, as over half the cars delivered in H1 were SUVs. With 42,354 examples, the Germans should be only too proud to report a 22% increase in sales. Unfortunately, demand for the Panamera was down 33% to 10,491 compared to 15,601 units last year.
Porsche CEO and president Matthias Muller said the outlook of the whole year is good, as the company will be able to rely on the new 911 GT3, the new 911 Turbo and Turbo S as well as the '50 Years 911'.
Lutz Meschke, Chief Financial Officer of Porsche AG, was very satisfied with the mid-year results, as they show an 18% return on sales.
“Through growth and cost discipline, we compensate our substantial expenditures for the development of new models such as the super sports car 918 Spyder and the sports SUV Macan,” Meschke explained. For both the Macan and the 918 Spyder, production will start still this year. The high expenditures, though, have not yet been offset by corresponding vehicle sales in the ongoing fiscal year. These sales will only be realized as of 2014 when our new models are sold," Meschke said in a press statement.
On a model by model basis, the new Boxster and Cayman saw the biggest gain. From just 4,500 sold last year, demand boomed to 12,886 in the first half of 2013. The Cayenne continued to be their top seller, however, as over half the cars delivered in H1 were SUVs. With 42,354 examples, the Germans should be only too proud to report a 22% increase in sales. Unfortunately, demand for the Panamera was down 33% to 10,491 compared to 15,601 units last year.
Porsche CEO and president Matthias Muller said the outlook of the whole year is good, as the company will be able to rely on the new 911 GT3, the new 911 Turbo and Turbo S as well as the '50 Years 911'.
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