Photo: Peugeot
This week kind of feels like the perfect time for carmakers to release… bicycles. After on Monday we've seen the Germans from BMW spilling the beans on no less than three such two-wheelers, plus their electric counterparts, it's now time for the French from Peugeot to do the same.
The French company have been playing the bicycle game a lot longer than BMW (they have been at it making such vehicles for the past 140 years), so it's only natural for the brand to aim as high as it can. And what better way to do that than with an entirely new range of electrically assisted bicycles meant for both private and professional use?
The brand is targeting three main sub-segments of this booming industry, namely city bikes, longtail cargo bikes, and cargo bikes with extended front wheelbase.
Peugeot did not exactly detail what each bike will be all about, as they are not expected to enter the market until the end of this year and the start of the next one. The snippets provided paint however a pretty good picture of the line being planned.
The city bike, called Digital e-Bike, is targeted at "families in urban areas, where cycle paths and dedicated parking facilities are being developed."
Both cargo bikes (Digital e-Longtail and Digital e-Front Load) are meant for people working in industries such as last-mile delivery, logistics companies, and so on.
The e-Longtail will feature an extended rear capable of holding the weight of two small children (unclear what exactly Peugeot means by that in pounds). The e-Front Load on the other hand carries a box up front, and can transport three children.
You might have noticed all three bikes have the Digital word in their name. That's because all of them will be accompanied by a dedicated smartphone app that'll give riders access to "adaptive electric assistance, an anti-theft system, alarm, bike geolocation, real-time navigation, weather forecasts at destination, route statistics," and so on.
For now Peugeot did not give any info on the electric assist part of the bikes. It will also not be making and designing the two-wheelers, but tasked a startup called Beweel with that. They will be sold, however, by both Beweel and Cycleurope Industries. Pricing is of course not known at this time.
The French company announced the three new bikes after the past two days it has been showing them at a specialized trade show called PRO-DAYS which took place in Paris. The company said it decided on this major push into the electrically assisted bicycles industry after last year no less than 5.5 million such bikes (that's one in four of the total for the European market) were sold.
The brand is targeting three main sub-segments of this booming industry, namely city bikes, longtail cargo bikes, and cargo bikes with extended front wheelbase.
Peugeot did not exactly detail what each bike will be all about, as they are not expected to enter the market until the end of this year and the start of the next one. The snippets provided paint however a pretty good picture of the line being planned.
The city bike, called Digital e-Bike, is targeted at "families in urban areas, where cycle paths and dedicated parking facilities are being developed."
Both cargo bikes (Digital e-Longtail and Digital e-Front Load) are meant for people working in industries such as last-mile delivery, logistics companies, and so on.
The e-Longtail will feature an extended rear capable of holding the weight of two small children (unclear what exactly Peugeot means by that in pounds). The e-Front Load on the other hand carries a box up front, and can transport three children.
You might have noticed all three bikes have the Digital word in their name. That's because all of them will be accompanied by a dedicated smartphone app that'll give riders access to "adaptive electric assistance, an anti-theft system, alarm, bike geolocation, real-time navigation, weather forecasts at destination, route statistics," and so on.
For now Peugeot did not give any info on the electric assist part of the bikes. It will also not be making and designing the two-wheelers, but tasked a startup called Beweel with that. They will be sold, however, by both Beweel and Cycleurope Industries. Pricing is of course not known at this time.
The French company announced the three new bikes after the past two days it has been showing them at a specialized trade show called PRO-DAYS which took place in Paris. The company said it decided on this major push into the electrically assisted bicycles industry after last year no less than 5.5 million such bikes (that's one in four of the total for the European market) were sold.
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