Fleet, who first joined Ford in 1989, will be leveraging ASEAN regional assets and resources, overseeing the successful implementation of product programs, and efficiencies of Ford's manufacturing operations.
Fleet, 42, is currently Regional Director, European Sales Operations for Ford of Europe and has been in this position since 2007. He is responsible for the Ford national sales operations in Ireland, Sweden, Denmark, Finland, Norway, Poland, Czech Republic, Romania, Hungary, Greece and the developing markets within the Ford EDM organisation.
"Peter's proven leadership will be critical to driving the successful and ongoing expansion of our ASEAN operations. Additionally, his wealth of experience in marketing and sales will be invaluable in helping deliver a high impact upcoming ASEAN launch of Ford Fiesta,” said Joe Hinrichs, Ford group vice president and president, Asia Pacific and Africa.
Fleet will replace Dave Alden, who will retire on May 1 after 32 years with Ford. Alden has spent the last five years at Ford's ASEAN headquarters in Bangkok, the last two and a half years as president of Ford's ASEAN operations.
“Dave's contributions to our business in the Asia region have been significant, specifically his leadership of the ASEAN region and guiding its return to profitability in 2009,” said Joe Hinrichs. "His strategic direction over the past few years has better positioned our ASEAN operations for continued future success."
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