Only One Tesla-Made Vehicle Has a Dedicated Twitter (X) Account

Tesla is gearing up to release what could arguably be its most important vehicle ever – the Cybertruck. The all-electric pickup truck is expected to help the brand increase sales and create new problems for brands like Ford, GM, or Rivian.

One could argue that the unconventional exterior design and the secret specs should be enough to create enough anticipation for the Cybertruck. Plus, Tesla's boss has made some pretty interesting, borderline-wild remarks about it. We'll see if it can cross calm seas or not.

But, per some unofficial pre-order tracking reports, it all worked out nicely. Allegedly, over two million people put down a deposit and await their shot at building and ordering Tesla's first pickup truck. It remains to be seen how many will take delivery of one in 2023 and next year.

It's highly unlikely that Tesla will manufacture one million pickup trucks, given that the capacity is estimated to be capped at around 400,000 units per year. Considering the situation with the "bulletproof" stainless steel panels and the angular design that requires incredible assembly precision, Q&A technicians might refuse the release of many vehicles that might present with obvious gaps.

But there's no doubt that some enthusiasm exists. The first Cybertruck "sold" to a private customer is a low VIN unit that was auctioned at the 29th Petersen Gala. Someone bid $400,000 and won, according to a participant who confirmed it for autoevolution.

That may seem like a lot for an unproven product that's not the #0001 production-ready model. However, when the first Hummer EV Pickup went under the hammer, a woman spent $2.5 million for the first unit that rolled off the Hamtramck production line.

Tesla is preparing to launch the Cybertruck and put some lucky employees and customers behind the steering wheel of a couple of units at the upcoming delivery event. We'll know more about the vehicle then.

But, for now, the brand is preparing a direct line of communication for its pickup truck. The Cybertruck has its own Twitter (X) account with a gold checkmark.

We previously reported that Tesla is spending $21,000 per year to be on Elon Musk's social media network. The Cybertruck's Twitter (X) account existed back then but was not officially affiliated with Tesla. As such, we didn't consider it for our analysis.

Now, the Cybertruck's Twitter (X) page is part of Tesla's large family of verified accounts. That increased the number of profiles with a gold checkmark from 16 to 17. As such, the EV maker's annual spending on its CEO's social media network has grown from $21,000 to $21,600.

Being present on Twitter (X) might not be equal to advertising. Still, it could help the automaker create an identity for the Cybertruck, keep in touch with customers, and answer prospective buyers' questions.

But it remains to be seen if a Twitter (X) account will be enough to make the Cybertruck even more well-known than it currently is.

Finally, we can't wait to see what type of content the Cybertruck account will share. It'll be interesting to figure out why the main, continental, or national Tesla accounts weren't enough.