The study has revealed that only 6.4 percent of the Ferraris bought last year belong to women, why Lambos sold last year have a 7.4 percent chance of being driven with high heals. What TrueCar was actually trying to prove is that men buy cars based on looks, while women do it for more practical reason. We don’t know if we should believe that, as 60 percent of Volkswagen New Beetle drivers are women.
“The study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle,” said Jesse Toprak, Vice President of Industry Trends and Insights at TrueCar.com.
According to the study, the top 10 cars that sold more than 50 percent of the time to women were the Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and the Hyundai Tucson. There’s a few surprises in that list, but you probably expected most of those.
The list of cars that are overwhelmingly preferred by men includes the Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and the Audi S5.
The good news is that we like all those cars and find them very manly, but the bad news is that (most) women probably won’t be impressed.