One Video View = One Meal Donation from Toyota

This is not joke. Unlike the viral posts on social media websites that begs attention, likes and shares to “help” sick children (even though the photos of them in terminal condition are five-years-old. (Just saying...), Toyota will really donate food for each view this clip receives.
Toyota Volunteers Helping 1 photo
Photo: screenshot from Vimeo
Toyota started a collaboration with Food Bank For New York to help the people affected by the superstorm Sandy that struck NYC in October last year. Authorities are currently struggling to provide enough food for the people and Toyota decided to give a helping hand.

Putting up a Kaizen (continuously improving in Japanese culture ) mood on, its volunteers made a small packaging line to box the meals faster and deliver them quicker to the people in need.

See the video bellow, share it, feel warm inside and check the official page for this campaign here.

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