Old Top Gear Team Reportedly Behind New Online Project, Unrelated to Amazon

Hybrid Hypercar shootout with Jeremy Clarkson, James May, and Richard Hammond 3 photos
Photo: Jeremy Clarkson on Twitter
Hypercar shootout with James May, Jeremy Clarkson, and Richard HammondDriveTribe landing page
Along with the new car show on Amazon Prime, Jeremy Clarkson, James May, and Richard Hammond are reportedly working on an online platform for car enthusiasts.
Reports say the new project is called DriveTribe, and the website and its dedicated Facebook page announce it will be launched this fall.

We must note that the project is not linked to Amazon, which would be a curious separation from the American e-commerce giant, but might not constitute a breach of contract.

Because the former Top Gear trio is consulting with a legal team for the new name of their show, they naturally have attorney advice for matters regarding separate business developments.

According to Variety, the team behind the new online platform consists of the old trio that used to be on Top Gear, the former producer of the show, and entrepreneur Ernesto Schmitt.

The platform will combine the adventures of the crew with social interaction and commerce. In a way, this should round up revenue for the three, considering they will not earn money from BBC Top Gear’s licensed merchandise anymore, but the new show will bring a consistent marketing opportunity.

The five founders mentioned above have co-funded the endeavor, Variety reports, which means they will have full control of the content of the entire platform. In a way, this would allow Clarkson to express himself as he pleases, and still be able to sell items online to car enthusiasts.

The quoted report mentions separating the platform into “tribes,” and each segment will have a different personality. Each “tribe” will be hosted by famous content creators, including Clarkson, May, and Hammond.

For now, it is unclear whether the new online platform will charge users for access to full content, but we would not be surprised if this happened.

Jeremy Clarkson’s column in the Sunday Times is entirely available to readers with a paid subscription, and the new website invites users to supply their e-mail address to be informed when they can get “early access.” The latter could mean either access to paid content or simply to be the first to know when the website is online.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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