Photo: kelsonik / Instagram
If you want to know my two cents on the matter, I seriously believe that Germany's Audi is the most boring automaker out there. However, its US division fared pretty well in 2023.
During the fourth quarter of last year, Audi marked the sixth consecutive quarter of growth and wrapped 2023 with record new car sales – including best-ever all-electric deliveries. All in all, the US automotive market received 228,500 deliveries from Audi, a significant 22% jump compared to 2022.
On the other hand, both Mercedes-Benz and BMW outperformed the Ingolstadt-based automaker from a mile away – the former tucked 351,746 sales (+0.2%) compared to 2022 and was marginally bested by the latter as the Bavarian carmaker delivered a total of 362,244 vehicles, a new annual record for the BMW group in America, as sales rose by 9%.
So, you see, it still trails them both, even as Mercedes is starting to get almost as boring due to its incapacity to innovate in terms of design. BMW, on the other hand, seems to thrive from its coocoo styling decisions – again making a statement about how bad publicity is still publicity and attracts attention to your brand and products.
Anyway, we should prepare for yet another boring Audi arrival in America – the automaker just updated the second-generation Q7 mid-size luxury crossover for a second time after the initial facelift from 2020. Don't bet your lunchbox money that you'll spot the changes without help – the hints come from the customizable laser headlights, the additional colors, the prominent grille now sporting a different pattern, and the redesigned front corner vents with a vertical orientation.
New wheels and additional technology are also in the mix, along with more options, and European buyers will receive the 2024 Q7 starting with the first quarter of the year. North America probably needs to wait a little longer, and most likely, this refreshed yet still-boring Audi crossover will arrive for the 2025 model year updates. Oh, and if you don't believe me when I say it's boring or you think I'm just picky, let's take a look across the imaginative realm of digital car content creators, where even pixel masters can't do much to improve their looks.
More precisely, Nikita Chuicko, the virtual artist better known as kelsonik on social media, thinks now is the right time to make the new Q7 just as dull as before, even with a new set of wheels. They do add some pizzaz to the assembly – but that's just because they are larger than the OEM ones and also sport a contrasting back finish to go along with the beefy brakes. So, what do you think – is there any way of saving the Audi Q7 from its lifeless fate, or is it forever doomed?
On the other hand, both Mercedes-Benz and BMW outperformed the Ingolstadt-based automaker from a mile away – the former tucked 351,746 sales (+0.2%) compared to 2022 and was marginally bested by the latter as the Bavarian carmaker delivered a total of 362,244 vehicles, a new annual record for the BMW group in America, as sales rose by 9%.
So, you see, it still trails them both, even as Mercedes is starting to get almost as boring due to its incapacity to innovate in terms of design. BMW, on the other hand, seems to thrive from its coocoo styling decisions – again making a statement about how bad publicity is still publicity and attracts attention to your brand and products.
Anyway, we should prepare for yet another boring Audi arrival in America – the automaker just updated the second-generation Q7 mid-size luxury crossover for a second time after the initial facelift from 2020. Don't bet your lunchbox money that you'll spot the changes without help – the hints come from the customizable laser headlights, the additional colors, the prominent grille now sporting a different pattern, and the redesigned front corner vents with a vertical orientation.
New wheels and additional technology are also in the mix, along with more options, and European buyers will receive the 2024 Q7 starting with the first quarter of the year. North America probably needs to wait a little longer, and most likely, this refreshed yet still-boring Audi crossover will arrive for the 2025 model year updates. Oh, and if you don't believe me when I say it's boring or you think I'm just picky, let's take a look across the imaginative realm of digital car content creators, where even pixel masters can't do much to improve their looks.
More precisely, Nikita Chuicko, the virtual artist better known as kelsonik on social media, thinks now is the right time to make the new Q7 just as dull as before, even with a new set of wheels. They do add some pizzaz to the assembly – but that's just because they are larger than the OEM ones and also sport a contrasting back finish to go along with the beefy brakes. So, what do you think – is there any way of saving the Audi Q7 from its lifeless fate, or is it forever doomed?
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