Nissan Posts 19.1% Drop in 2009 US Sales

The American division of Japanese carmaker Nissan today announced that December brought an increase of 18.2 percent in sales over the same period last year. Specifically, the company sold a total of 73,404 vehicles in December, up from 62,101 units in the same month of 2008.

More importantly, Nissan posted 2009 sales of 770,103 vehicles in North America, a decrease of 19.1 percent as compared to the previous year when it managed to deliver a total of 951,930 units.

“The industry is coming out of a very tough year; it’s good to see 2009 behind us,” said Brian Carolin, senior vice president, Sales and Marketing, NNA. “Despite the huge challenges and uncertainties of last year, combined Nissan and Infiniti market share set a record in 2009. And looking ahead, we’re encouraged by some signs of economic improvement. Showroom traffic is building and consumer confidence is rising."

“For Nissan and Infiniti, fiscal year 2010 promises to be one of our most-active, new-vehicle launch years in recent history as we introduce eight new vehicles in the U.S. market, including the Nissan LEAF battery-electric car,”
Carolin said. “We’re anticipating great receptions for all of our vehicles.”

Separately, Nissan alone sold a total of 64,296 units in December compared to 53,829 units sold in December 2008, a 19.4 percent increase. Nissan Versa managed to set a new record in December 2009 sales of 6,809 units, a 32.5 percent increase over December 2008 sales. On the other hand, Infiniti delivered 9,108 units, up 10.1 percent from the 8,272 units sold in the same month a year earlier.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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