Nissan Opens New Design Studio in Rio, Pledges to Focus on Brazilian Market

Nissan Design America Rio studio (NDA-R) 6 photos
Photo: Nissan
Nissan Design America Rio studio (NDA-R)Nissan Design America Rio studio (NDA-R)Nissan Design America Rio studio (NDA-R)Nissan Design America Rio studio (NDA-R)Nissan Design America Rio studio (NDA-R)
Japanese carmaker Nissan officially announced the inauguration of a new design studio in Rio de Janeiro today. It's located near the corporate headquarters of NIssan Brazil and will boast the official designation "Nissan Design America Rio studio (NDA-R)".
NDA-R will come up with its own flavor of Nissan design and research new materials for use in future cars. The company also said that it is already contributing to future development projects.

"Brazil has been one of Nissan's key markets for years and can offer new inspiration for the design of our products for Brazil as well as globally. Soon, you may see some results of the work done by this team in collaboration with other design centers around the world," said Taro Ueda, Vice President of Nissan Design America, present at the inauguration.

Ueda also met up with local design students and professionals, giving a speech in front of over 70 people gathered at the Rio's Instituto Europeo di Design (IED) and hosted a design workshop at Nissan Brazil's headquarters.

Four months ago, the car company also opened a new manufacturing facility in the municipality of Resende. It's all part of their Power 88 midterm business plan, which they set in motion back in 2011.

By increasing production capacity in localized markets, the Japanese company is hoping to increase sales and profitability. By the end of fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%.

What is Nissan up to? We're pretty sure they want to make smaller cars that are tailored to local demands, like Hyundai and Ford did with their HB20 and Ka models. A crossover is also very plausible.

Currently, Nissan sells the Versa and March hatchbacks in Brazil, joined by a market-specific minivan called the Livina, plus two sedan models, the Sentra and Altima.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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