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Nissan Entertainment Systems Will Have Intel Chips Inside

Intel Inside 1 photo
Photo: Intel
Nissan’s latest concept, the Infiniti LE luxury compact sedan, was revealed at the New York International Auto Show last week. But besides the electric powertrain, this car hides another secret, one from the computer world.
The center cluster of the car features a new style of twin display that’s powered by an Intel Atom processor. But this is only a sign of what’s to come, as Intel chips will start being used in all of Nissan’s entertainment systems.

“It’s very clear that the industry is in the middle of this very significant transition to bring much richer connectivity into the vehicle,” said Ton Steenman, vice president of Intel’s intelligent systems group. “We are beyond the pivot point of this becoming a significant business.”

“We spend about four years developing a car and it lasts in the market about six years with a minor change in the middle,” Andy Palmer, Nissan’s executive VP in charge of Infiniti said. “That has been OK for the last 80 years, but consumer electronics and smartphones are moving at a much faster cycle.”

Story via Bloomberg News
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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