Nissan Countering Poor US Leaf Sales With Discounts and Cheap Leases

Nissan Leaf 1 photo
Photo: Nissan
Nissan Leaf sales have fallen by a third in 2012, when compared to last year’s number, racking up just 4,228 units sold until August. Now, US dealers are being forced to stockpile cars, and at the end of August, they had enough cars to meet demand for 114 days, without manufacturing a single extra car, despite the fact that the ideal number is 60 days.
Countering the downward trend, Nissan have increased the size of their discounts, from around $850 per car in January, to $3,250 by the end of August. Also, leasing a Leaf is cheaper than ever, costing $219 per month, as opposed to the $249 monthly fee recorded at the start of the year.

A less talked-about reason for the sharp decline in sales this year, is the fact that Nissan has spread out their vehicles throughout all the 50 states, instead of offering ‘preferential’ treatment to California and other more green-minded states, where demand is considerably higher, as the West Coast state was the Leaf’s number one market last year, after all.

Total world-wide sales figures for the Leaf are quickly approaching the 40,000 mark, the actual target the company set out to achieve at the beginning of the year. With 2013 bringing a series of improvements to the formula, as well as promises for future improvements, perhaps the Leaf will do better in coming months.

Story via Detroit Free Press
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