Photo: Suzuki
Suzuki have decided to boost the image and sales of their 8 model-strong UK range by launching a new large advertising campaign called ‘HAVE TO have it’. It is the brainchild of a newly appointed advertising agency, The Red Brick Road, being based around the key idea that half the people who test a Suzuki, end up buying one.
The new ad campaign officially launches on July 2nd and it aims to boost the appeal of the Swift, Swift Sport, Alto, Splash, Grand Vitara, SX4, Kizashi and Jimny. It is comprised of an all-new TV ad lasting 60 seconds, online banners and new fresh brochures and bespoke website to name but a few of its many features.
The TV advert was filmed in Hertfordshire and it features light-hearted humor. It ends with the line ‘Once you try it, you have to have it’. Also, according to Sales and Marketing Director at Suzuki UK, Dale Wyatt, “the new campaign and identity that The Red Brick Road has developed will create a step-change for Suzuki's business, we are really pleased to welcome the agency into the Suzuki family and look forward to developing public awareness of our brand even further.”
The TV advert was filmed in Hertfordshire and it features light-hearted humor. It ends with the line ‘Once you try it, you have to have it’. Also, according to Sales and Marketing Director at Suzuki UK, Dale Wyatt, “the new campaign and identity that The Red Brick Road has developed will create a step-change for Suzuki's business, we are really pleased to welcome the agency into the Suzuki family and look forward to developing public awareness of our brand even further.”
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