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New Subaru Dealership in California

Japanese manufacturer is expanding its US operations with the help of a new dealership in California. The Modesto Subaru store is located at 230 Auto Center Court in Modesto and is a member of the Ted Stevens Organization.

"This is a tremendous opportunity for Subaru and the Ted Stevens Organization," said Jim Pernas, regional vice president, Subaru of America Inc.

"While other automotive manufacturer sales are declining, Subaru is gaining market share, increasing sales and adding dealers, due in large part to our fuel-efficient AWD line-up which includes the all-new 2010 Legacy and 2010 Outback. We did a lot of research to evaluate our market potential before adding this new dealership point in Modesto. When a large, convenient facility on Auto Center Court became available to Ted Stevens, we were convinced we had a winning combination with Subaru in Modesto."

Subaru is currently owning a network of approximately 600 dealers in the United States. The US division sold a total of 14,593 units in September 2009 versus 14,491 units in September 2008, which represents a 1 percent gain year over year.

"We are centrally located with the foothills nearby as well as the entire Central Valley, which gives us an excellent opportunity to better service the many loyal Subaru owners in our backyard," says Kelly Robinson, Vice President of the organization.

"We are excited to operate this newly authorized Subaru sales, parts, and service dealership and the location on Auto Center Court is perfect. Our experience in this community and long-standing reputation makes Subaru a truly great business partner for us and our community."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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