New smart fortwo "A big idea for..." Campaign Launched

A new international brand campaign was launched for the smart fortwo today, comprising five different stories that each show a feature of the model, accompanied by humorous illustrations. Dubbed “smart fortwo - A big idea for...” the campaign consists of print ads, posters and online banners to TV, online and cinema spots, a Facebook application and trade and dialogue marketing activities.

"Right from the start smart was ahead of its time: Not just the perfect car for the city with a trendsetting design – it was also "a big idea", a strong vision and a solution for the ever-increasing mobility and environmental problems in growing cities around the world. Almost 13 years after the first smart rolled off the production line approximately 1.25 million vehicles have been sold and it is a familiar part of the city roadscape,” said Annette Winkler, Head of smart.

“Not later than today we have the situation that moved the inventors of the smart to design this most consistent of all city cars that was far ahead of its time. Now the time for the big "smart" idea has finally come, including the electric drive for which provisions were made right from the start – that's what we want to demonstrate with our campaign," Winkler added.

The “smart fortwo - A big idea for...” will also be integrated on the website www.smart.com and on smart's mobile portal.

“The campaign clearly shows: The smart was, is and will be an icon, a big idea and a benefit for urban quality of life," added Marc Langenbrinck, Head of Sales & Marketing.