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New Kia Picanto Gets IF Product Design Award

Kia Picanto 1 photo
Photo: Kia
Kia has now earned its fourth IF design award in three years so they must have done something right with the sportier version of the new Picanto three-door. The award not only recognizes the merits of the little city car, but also the design quality and eco-friendlyness of the vehicle.
“Receiving the iF product design award for the new Kia Picanto is a great success for our design team and it is welcome recognition of our brand’s design-oriented strategy,” said Kia’s Chief Design Officer, Peter Schreyer.  “The second generation Picanto displays a very purposeful, self-assured design, and its sportiness is particularly underscored by the three-door version.”

It’s expected that 45 percent of Kia Picanto sales will be the three-door version, so it’s important that it’s well received. Besides the looks, it also comes with a seven-year/100,000 mile, and can be specified with optional automatic stop-start ISG system, which reduces CO2 emissions to as little as 95 g/km.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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