Just a few short months after it arrived on the market, Kia’s brand new Picanto three-door supermini has been bestowed the coveted iF product design award 2012. This award recognizes design quality alongside a number of other criteria, including workmanship, level of innovativeness and eco-friendliness. It is the first time that Kia has offered its popular A-segment Picanto in three-door form, and it looks lie they got the design just wright.
This makes the Picanto the third winner from Kia in just as many years: for Kia Motors this is the fourth iF product design award in three years, following prizes for the Venga B-segment MPV (2010), Sportage compact SUV (2011) and Optima mid-size sedan (2011).
“Receiving the iF product design award for the new Kia Picanto is a great success for our design team and it is welcome recognition of our brand’s design oriented strategy,” said Kia’s Chief Design Officer, Peter Schreyer. “The second generation of the Picanto displays a very purposeful, self-assured design, and its sportiness is particularly underscored by the three-door version.”
“We are confident that the new Picanto will redefine the small car segment by offering many features found only in larger cars, enhanced passenger comfort and increased cargo space,” said Tae-Hyun (Thomas) Oh, Senior Executive Vice President and COO, Kia Motors Corporation. “This award for our first three-door offering in the A-segment is yet another clear indication that our efforts aimed at positioning Kia as a design-led brand are paying dividends.”
“Receiving the iF product design award for the new Kia Picanto is a great success for our design team and it is welcome recognition of our brand’s design oriented strategy,” said Kia’s Chief Design Officer, Peter Schreyer. “The second generation of the Picanto displays a very purposeful, self-assured design, and its sportiness is particularly underscored by the three-door version.”
“We are confident that the new Picanto will redefine the small car segment by offering many features found only in larger cars, enhanced passenger comfort and increased cargo space,” said Tae-Hyun (Thomas) Oh, Senior Executive Vice President and COO, Kia Motors Corporation. “This award for our first three-door offering in the A-segment is yet another clear indication that our efforts aimed at positioning Kia as a design-led brand are paying dividends.”
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