New Honda Odyssey TV Ad

These days, most automakers that still have some cash to promote their models are preparing their new ads for the Super Bowl. Despite the trend, Honda decided its time to draw some attention to the Honda Odyssey, so the Japanese launched a new ad for this model which is not made especially for the Super Bowl.

The latest ad for 2010 Honda Odyssey has a simple message: “If your kids can imagine it, we can build it." The men responsible for the ad are Salvador Veloso and Marco Vega, Creative Director and Planning Director at Concept Cafe in Miami. Their idea was to promote emotions, despite de fact that minivans ads are usually highlight features. So the ad not only says that the Odyssey is a practical car, but also that in this car your children will flourish.

"We spent a long time researching the target consumer of the Honda Odyssey. We spoke with groups of parents and their children but only the children spoke really passionately about the minivan. To them, the minivan is a playing space, a chatting room, a cinema, a lab, a place where they live great adventures," said Vega.

"Children see the world and the minivan completely differently from their parents. That is why the production and filming approach was that of an animated feature film, not a traditional commercial," commented Veloso.

Together, Veloso and Vega conceived a clear vision of the ad's target audience: "Parents love their children and want to nourish their imagination and curiosity, while in a safe and comfortable environment. With this ad, we wanted to demonstrate how children see their minivan."