The move comes after Mopar saw its sales almost double last year, in comparison to the ones registered in 2009 - for the Chrysler, Dodge, Jeep and Ram vehicles. The company’s offer currently includes over 8,000 accessories.
"More of our customers are driving out of our dealerships with Mopar accessories on their vehicle," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. "With 16 new vehicles including our new Fiat 500, Mopar will add more than 1,500 accessories to our portfolio this year."
Here is a list of industry-first features introduced by Mopar:
• Camper trailers: first to introduce off-road camper trailers
• Vehicle-information smartphone apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
• Electronic Vehicle Tracking System (EVTS): first to introduce new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on set parameters
• 2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
• WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network