Mitsubishi Holds On to US Market, Determined to Increase Sales

New Mitsubishi Outlander 1 photo
Photo: original image by autoevolution
When Suzuki recently announced that it will no longer sell cars in the US, there were many who were curious what Mitsubishi, which isn’t very popular in the US either would do.
It seems that the Japanese carmaker is determined to make things right in America, with Mitsubishi President Osamu Masuko telling Automotive news that “"We have no intention whatsoever of withdrawing from the U.S. market."

Mitsubishi’s US sales have fallen from the peak value of 345,111 units achieved in 2002 to 50,103 units through the first ten months of the current year. For the sake of comparison, you have to know that Suzuki sold 21,188 over the same period.

Mitsuibshi is making sustained efforts to increase its 0.4 percent market share in the US, with the company recently appointing Gayu Uesugi as the chairman of Mitsubishi Motors North America.

We’ve recently attended a launch event for the new Outlander and, among others, we were told that the new crossover doesn’t come with Mitsubishi’s twin-clutch SST gearbox anymore, as this doesn’t appeal to US buyers, which confirms that the automotive producer is determined to grow in America.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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