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Land Rover Range to Expand to 16 Models by 2020

Land Rover DC100 1 photo
Photo: Land Rover
Land Rover is set to expand its range in a massive way, planning to have a sixteen-model lineup ready by the turn of the decade. They plan to cover every single corner of the global SUV and crossover market, with vehicles designed for more specific purposes: luxury, utility and leisure.
First off, they plan to expand the range of Range Rovers, Land Rovers and Defenders, as well as an additional four derivatives of the Freelander. Why are they doing this now? Well, the global market for SUVs is expected to grow to 22-million units, by 2020, and the British brand doesn’t want to be pushed to the side by the Germans, the Japanse or possibly even the Americans.

The list of new models includes an Evoque XL, to fill the gap in the range between the regular Evoque and the Range Rover Sport, a drop-top Evoque, and even a ‘baby-Range’, which would measure just four meters in length. In the ‘leisure’ department, they will be launching an all-new Freelander, which will spawn at least four extra models, aimed at people with ‘an active lifestyle’ and no more, as the cars in this particular range will not have the off-road capabilities of their larger counterparts.

The new Freelander will be available as both a five-seater and a seven-seater, while the heavy and cumbersome Discovery may gain an aluminium frame and be offered as a direct rival to the BMW X5. Also, a production version of the DC100 is in the works, and it will be based on Evoque underpinnings.

The Defender will also be replaced, and it will be offered as a five-seater, seven-seater or a crew-cab pickup layout. Some of these new vehicles may also (or only) be built in China, where the brand has set up a joint venture with Chinese carmaker, Chery, as well as a new factory which will be built in the Staffordshire area, in the UK.

Story via autocar.co.uk
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