MINI Connected to Debut at Geneva 2010

The 2010 Geneva Auto Show next month will be the perfect venue for MINI to launch an world-first in-car entertainment solution. Dubbed MINI Connected, the technology makes use of a technology for integration of the Apple iPhone, that is unique to MINI. The new technology will be launched simultaneously with the MINI Countryman, as an optional specification.

MINI therefore becomes the world’s first carmaker to offer a newly developed USB interface which allows maximum integration of the iPhone into the in-car audio and infotainment system.

All the functions integrated in the MINI courtesy of the Apple iPhone are activated and controlled using the vehicle’s own operating system. When the system is fitted in conjunction with the MINI Visual Boost radio, all the MINI connected functions can be used.

The radio’s high-resolution color display, which is integrated in the Centre Speedo, and the centre console-mounted MINI joystick are other easy-to-use features. The web radio function will be showcased in Geneva as an example of the new advantages brought by MINI Connected.

The new technology also incorporates the Mission Control module, which made its debut in the MINI 50 Camden anniversary model. Mission Control may provide information regarding the current driving situation and operating status or give the driver safety and comfort-related advices.

autoevolution will be attending the 2010 Geneva Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.