Good rubber is very important in absolutely any car. Regardless of whether it is a small and efficient city car, or a racing car, good rubber is vital for the vehicle to perform as intended. Michelin have always wanted to make us believe that they are at the peak of tire technology, and they use clever ads to prove their points.
In this particular ad, the company tries to demonstrate how their Energy Saver A/S tire technology helps you use less fuel - the point is illustrated using a very simple test, which involves a mild incline, two identical Ford Focus cars, as well as a finish line which is very close to the start line.
The Focus fitted with the special energy-saving tires manages to keep rolling, after being given a ‘helping foot’ by the driver, and crosses the finish line first - the other car doesn’t cross it at all.
The Focus fitted with the special energy-saving tires manages to keep rolling, after being given a ‘helping foot’ by the driver, and crosses the finish line first - the other car doesn’t cross it at all.
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