Michelin I-Spy Books Are Back for Christmas

For the first time since 2002, the popular Michelin I-Spy books from the 1950s and 60s will be available again, just in time for Christmas. The iconic book collection was created by Charles Warrell in 1948 and were designed to “develop children’s curiosity, powers of observation and sense of discovery.”

Each book was based on a specific theme: I-Spy Cars, I-Spy in the Country, I-Spy on the Road, I-Spy Below your Feet and so on.

“I think the secret of I-Spy’s appeal is its timeless charm, which taps into the inquisitive and curious nature of children. With a world dominated by computer games and television, I-Spy books give children a refreshing opportunity to take a closer look at what’s going on in their everyday lives,” Ian Murray, Michelin head of Maps & Guides UK said in a release.

Each pocket sized guide contains up to 200 themed color photographs, which readers have to spot. The aim is to tick them off and collect points. Once children reach 1,000 points, they can join the I-Spy Club and send off for a certificate from Chief I-Spy.

The I-Spy books will retail at £2,5 and are available directly from www.michelin.co.uk and high street book retailers.
Spy collection 2010 includes:

• Cars
• Birds
• Creepy
• Crawlies
• Ancient Britain
• Flags
• Nature
• On a Car Journey
• On a Train Journey
• Trees
• Wild Flowers
• Working Vehicles
• Classic Cars

According to Michelin, 12 more are to be launched in March 2010.