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Mercedes Reports New Sales Record in September

BMW might have edged out its German rival on the US luxury market, but Mercedes isn’t out of the counting yet, as the automaker has reported record global sales figures during September, with a total of 120,982 vehicles have been delivered to customers worldwide. Since January 2011 sales now total to 919,288 Mercedes-Benz passenger vehicles, an increase of 7.6%.
“We continue to grow,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars. “After posting a record in the second quarter, we also achieved our highest sales ever in September and for the third quarter as a whole. According to the latest Interbrand study Mercedes-Benz is already the most valuable brand in Europe. From November the new M-Class as well as the new B-Class will generate additional sales momentum for us and will enhance the brand’s image in public even further.”

Demand in China was especially strong, as the brand grew 12.7 percent there to the record level of 15,272 units. A total of 135,506 vehicles have been delivered to customers in China since January, 32.8% more than ever before.

Last month, Russian demand grew 44.6 percent, while South Korea was also strong with 37.4 percent. The market launches of the new-generation C-Class and the new M-Class are expected to generate additional sales momentum in the coming months.

During September, Mercedes was also the best selling premium brand in Germany. At 190,037 vehicles since the beginning of the year, sales were up slightly (+0.5%) from the high figure recorded during the same period in 2010.

Mercedes’ top performer was the C-Class sedan, but the brand new SLK also performed well with a 135 percent increase in demand.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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