Mercedes-Benz Offers Affinity Card With AmEx

The latest must-have for a shopping spree will be offered be premium card provider American Express. The company has closed an affinity deal with Daimler AG, the maker of Mercedes-Benz products. The cards have grown into hot tickets in the marketing world, with hotels and retailers planting their names on credit cards that increase loyalty to consumers.

The financial company’s deal with Mercedes-Benz will offer all the benefits of a conventional American Express card and more, according to TheDtroitBureau.com. Furthermore, both the basic and Platinum Mercedes-Benz AmEx cards will offer bonus money rewards for the purchase or lease one of the carmaker’s automobiles.

“We’re incredibly selective in our partnerships.We have our reputation for services to protect, but it was clear to us that Mercedes-Benz shared with us the desire to deliver extraordinary service to its customers.  So, if anything, this marriage was a little overdue,” AmEx Senior Vice President Gunther Bright, was quoted as saying by the aforementioned source.

Also, Goeff Robinson , the vice president of marketing for Mercedes-Benz Financial Services feels that the partnership falls in place considering the sort of lifestyle the carmaker’s owners usually lead. It is worth mentioning the fact that General Motors was the first one to offer affinity cards targeting both revenue and increase car sales. According to the aforementioned source the challenge is to partner with a financial services brand that customers respect, and to release a card that offers quality services that will keep customers from changing brands.