“We are very satisfied with our sales development in April,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing of Mercedes-Benz Cars. “It’s a great start into the second quarter during which we plan to substantially boost sales. In line with the sales development, our incoming orders have increased significantly as well. That is particularly due to the high demand in China and the U.S. and the great success of the E and S-Class,” Schmidt added.
The Chinese market continued to be one of the main growth drivers. At 11,300 units (April 2009: 5,600), Mercedes-Benz posted a new sales record in the country and again doubled the number of its deliveries. Within the Asia-Pacific region, the brand’s deliveries rose by 26 percent in Japan and by 36 percent in Australia. Mercedes-Benz also grew at a double-digit rate in the BRIC countries of India (plus 95 percent), Brazil (plus 77 percent), and Russia (plus 50 percent).
In the U.S. sales rose by 21 percent to 17,600 units (April 2009: 14,600). Mercedes-Benz was the German premium brand with the highest sales volume in the country, thus gaining market share. In fact, it has been the German premium brand with the highest market share in the U.S. since the beginning of the year.
Mercedes-Benz delivered 24,200 passenger vehicles (April 2009: 23,000) to Western Europe (excluding Germany) in April, representing an increase of six percent on the same month last year. High growth rates were recorded for example in the UK (plus 12 percent), Belgium (plus 14 percent) and Austria (plus 27 percent).
Mercedes-Benz sold 21,600 units in Germany in April, thus nearly matching the level reached last year (April 2009: 22,100). The automaker remains the most successful premium automaker on its home market.
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