Mercedes-Benz FashionWeek Deal Extended

Mercedes-Benz is showing its commitment to the fashion world by announcing the renewal of its title sponsorship for FashionWeek over the next three years, with the deal including two New York Mercedes-Benz Fashion Week events and a Miami Mercedes-Benz Fashion Week SWIM show per year (both are organized by IMG Fashion).

The Spring 2011 Collections will be presented in September at a new location, the Lincoln Center in New York, where the brand will have a strong presence.

"The industry support and innovation being utilized to transform Lincoln Center into the new home of Mercedes-Benz FashionWeek is a testament to New York City's premier status among the greatest fashion capitals of the world," said Stephen Cannon, vice president of marketing for Mercedes-Benz USA. "Our commitment to the event's success will continue as we officially renew our three year agreement with IMG to remain title sponsor."

The company has been offering support for top fashion events for almost ten years now, creating a link between the car and fashion worlds. Mercedes-Benz Fashion Week brings over 100,000 visitors to New York city, including around 3,000 international members of the press and fashion industry.

"As a leader and innovator in the auto industry it makes sense for Mercedes-Benz to be involved with the best events that allow us to create unique Mercedes-Benz experiences for our customers," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "The renewal of the Mercedes-Benz FashionWeek title sponsorship combined with the facilities at Lincoln Center provides a new platform to support the advanced needs of the fashion industry, while also providing additional opportunities to showcase the Mercedes-Benz brand."
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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