Photo: Volvo
Some people say that men are just animals with speech, but that's not actually true. I've never seen a dolphin design and engineer a supercar, in fact I'm not sure if they even understand how independent suspension works. Stupid dolphins, no wonder they're going extinct! And what about dogs? Mine can't even respect the fact that i'm still doing monthly payment and just drools all over the place.
Proving once and for all that men have evolved past their primal instincts, Volvo has conducted a "world first" study and found us dudes are more moved by a sexy car with sleek lines, not a crying baby.
Data gathered using an EEG machine (electroencephalograph…) showed that men reacted more emotionally when seeing the new Volvo Concept Coupe (show above) than they did to an image of a crying baby. By comparison, women experience twice as much emotion when they saw the baby than the men did.
Only 33% of women rated images of car design higher than an image of an attractive man, but 60% of men said a driving an awesome automobile made them feel empowered.
Thomas Ingenlath, Senior Vice President Design at Volvo Cars, said: “This survey finally proves what we’ve always suspected. Beautiful car design can elicit strong emotional responses ranging from a positive frame of mind to a sense of empowerment.”
Data gathered using an EEG machine (electroencephalograph…) showed that men reacted more emotionally when seeing the new Volvo Concept Coupe (show above) than they did to an image of a crying baby. By comparison, women experience twice as much emotion when they saw the baby than the men did.
Only 33% of women rated images of car design higher than an image of an attractive man, but 60% of men said a driving an awesome automobile made them feel empowered.
Thomas Ingenlath, Senior Vice President Design at Volvo Cars, said: “This survey finally proves what we’ve always suspected. Beautiful car design can elicit strong emotional responses ranging from a positive frame of mind to a sense of empowerment.”
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