Photo: Mazda
Word has it that the new Mazda CX-5 crossover is a success in Japan, with demand through the roof. But this is only one car, and their bread-and-butter compacts still need a complete and very expensive.
Right now, Mazda is the only major Japanese automaker that has not reported a profit. And company president Takashi Tamanouchi faces strong criticism this year, as the biggest loss in 11 years is expected, according to Bloomberg News.
Among Mazda’s many corporate splurges, the strangest by far is the fact that they fully own and sponsor an a soccer club and a is sponsoring baseball games at its Zoom-Zoom Studium in Hiroshima, Japan. The company also owns land, which it might be forced to sell if stock holders continue to be dissatisfied with the company’s results.
Mazda has also failed to a more significant part of its output outside Japan, and is now hurting because of the strong yen. Almost 70 percent of its cars are built domestically, and 80 percent of those are exported. If the yen sneezed, Mazda gets a cold, if we’re to shoehorn a market metaphor!
Mazda might also have its name on the Laguna Seca track, but it doesn’t have a flagship model to boast with. Rotary engine development is going quite slowly, and the company won’t have the same sort of money to dump into a new sportscar as it had with the RX-8.
Among Mazda’s many corporate splurges, the strangest by far is the fact that they fully own and sponsor an a soccer club and a is sponsoring baseball games at its Zoom-Zoom Studium in Hiroshima, Japan. The company also owns land, which it might be forced to sell if stock holders continue to be dissatisfied with the company’s results.
Mazda has also failed to a more significant part of its output outside Japan, and is now hurting because of the strong yen. Almost 70 percent of its cars are built domestically, and 80 percent of those are exported. If the yen sneezed, Mazda gets a cold, if we’re to shoehorn a market metaphor!
Mazda might also have its name on the Laguna Seca track, but it doesn’t have a flagship model to boast with. Rotary engine development is going quite slowly, and the company won’t have the same sort of money to dump into a new sportscar as it had with the RX-8.
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