Mazda Announces Facebook Deals Launch

The British division of Mazda announced today the launch of the UK’s first social network ecommerce opportunities through the Facebook Deals. Getting straight to the point, Mazda is offering a 20 percent discount on all Mazda MX-5s and the chance to win a Mazda MX-5 Miyako special edition for five months.

To be eligible for the 20 percent discount on a Mazda MX-5 the customer checks-in on Facebook at one of the five Mazda dealerships via the most recent version of the Facebook app or on the Smartphone at www.facebook.com, ‘claims the deal’ and presents their deal voucher, via their mobile phone, to the salesperson.

The same check-in process applies for the competition, but then the customer must enter their details into the data pod in the dealership. The five competition winners will be drawn at random at the end of the competition period.

“Social media has always been about communicating to as wide a range of people as you want, but until now has not given any commercial benefits to consumers,” stated Claire Andrews, Marketing Director, Mazda UK.

“Facebook Deals recognises the consumer’s appetite for a deal and brings a real financial benefit to social media use.  Just by being one of Facebook’s 26 million UK users you are suddenly entitled to some fantastic offers and 20 percent off Mazda’s iconic sports car, a deal you cannot get anywhere else,” she continued.

“This demonstrates the power and future for retailing and social media, bringing greater benefit and functionality to Facebook and a great deal for those with a Facebook account,” Andrews concluded.