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Maserati Enters the Catwalk

The latest marketing move coming from Maserati sees the sports premium Italian automotive producer associating its image with the London and Paris fashion week. The automaker is offering chauffeured rides for fashion designers and their guests in both of the aforementioned capitals.

The latest Maserati models ‘strut their stuff’ on the catwalks at London and Paris Fashion Week, which showcase the Spring/Summer 2011 collections. Maserati is proud to support some of the world’s most famous designers by chauffeuring them and their guests to the shows and the various Fashion Week parties, which spark up the nightlife of these two capitals,” stated the press release.

A fleet of Maserati Quattroportes, GranTurismos and Gran Cabrios offer a luxurious transportation alternatives for VIPs like Dame Vivienne Westwood, actress Pamela Anderson, TV presenter Cat Deeley, style icon Becka Diamond, dancer Felicity Todd, designers Matthew Williamson and Joseph Velosa. In addition to that, Maserati has supplied chauffeur-driven vehicles for an exclusive group of “lady clients” who chose to attend the events in style.

These two ultra glamorous weeks in London and Paris are the perfect backdrop for the debut on the fashion scene of the Maserati GranCabrio - the latest model from the Trident marque. The luxurious four-seater convertible, recently voted by GQ Best Open Top Car under £100K, is perfectly at ease whizzing through the streets of London and Paris, as well as stretching its legs whilst doing an airport run to yet another capital of fashion,” stated the press release.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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