Mario Lopez Helps Fiesta Movement Agents

As we said in a previous report, Fiesta Movement agents are doing all their best to complete their monthly missions. Some even tattooed themselves as part of their last month’s mission. This month, the agents had to work on the Social Activism theme, and in order to kick off with enthusiasm, they received a helping hand from actor Mario Lopez.

Lopez, who was declared Hottest Bachelor in June 2008 by People magazine, took a Ford Fiesta filled with sports equipment to a Boys and Girls Club in the Los Angeles area. Inspired by the actor, Fiesta Movement agents carried on with their volunteering activities, while sharing their experiences on the social media platforms like YouTube, Flickr or Twitter.

The August mission include spending time at the Smithsonian Institute, delivering food for Meals on Wheels, making an inside visit to the Pinup for Pups headquarters or helping build playgrounds for KaBOOM.

Other highlights from the agents’ social media content include agent Hilary who drove across the country to elope on Lookout Mountain in a dress she had designed to match her Fiesta, agent Bryan who traveled to the Pikes Peak International Hill Climb to see the Fiesta rally car in action and agent Brittani who helped create and install a piece of Fiesta-inspired art in her house.

“These volunteer missions are the perfect way to showcase a different side of the agents and connect them with an even larger audience,” Connie Fontaine, Ford brand content and alliances manager, in a Company’s statement.

“Fiesta agents are taking their missions to the next level, and their followers are recognizing that. The numbers keep rising, and that’s no accident,” added Sam De La Garza, small car marketing manager at Ford.