Lucid Silently Cuts Air Prices (Again), Introduces Massive Discounts

We could say that Tesla's aggressive pricing policy strikes again, but that would not be correct. Lucid wants to increase its sales since production has been going steadily. It does not want too many units in its inventory because we're nearing the end of the third quarter, and it wants to report good sales results.

When writing, the cheapest Lucid sedan anyone can buy is the all-wheel-drive Air Pure. It costs $82,400 before taxes and fees. That's a whopping $10,500 discount! Previously, the dual-motor Air Pure was being sold for an MSRP of $92,900. Who needs the EV tax credit now, right?

The new sum gets you a vehicle capable of driving 410 miles on a full charge, a dual-motor powertrain with an output of 480 hp, and a 900V architecture that enables the car to add 200 miles of range in 15 minutes when hooked to a 350 kW DC fast charger.

It's pretty quick too. It can run from zero to 60 mph in just 3.8 seconds.

Lucid also has a special offer available throughout August. By putting down a deposit of $7,699, you'll have to pay just $749 a month for three years.

One of Lucid's main rivals – Tesla – currently sells the Model S Dual Motor AWD for a starting price of $88,490. It has an EPA-estimated range of 405 miles but is 0.7 seconds faster than the Air Pure, thanks to a 190-hp supplement. Moreover, it has the NACS connector advantage – it can replenish its energy storage unit pretty fast at a soon-to-be-very-crowded Supercharger station.

A cheaper version of the Air Pure is coming in September, but that one will be rear-wheel drive only. Tesla doesn't have a single-motor Model S.

Inflation canceled?

The Air Pure RWD was supposed to cost $87,400, but we expect its price to drop as well. However, it will not reach the updated EV tax credit $55,000 threshold for cars.

Next, the Lucid Air Touring. It boasts 425 miles of range and 620 hp. It can now be yours for $95,000. That's a $4,900 discount. At the beginning of the year, this vehicle had a starting cost of $107,400, but the automaker adjusted its price in February to $99,900. This trim doesn't only shave off 0.4 seconds of the zero to 60 mph time, but it also includes a couple of goodies as standard.

Moving on, the Lucid Air Grand Touring used to cost $130,500. The updated price shaved off nearly $5,000 because it will now set you back $125,600. This car was sold at $138,000 a pop before taxes and fees in January.

For $43,200 over the Air Pure, you get a maximum range of 516 miles, improved charging speeds (if you can find the right stall), and a power output of 1,050 hp. That figure comes from two motors, enabling the sedan to go from naught to 60 mph in 2.6 seconds. To give you a better perspective, a Lamborghini Aventador SVJ reaches 60 mph in 2.9 seconds. The two-door supercar had a suggested starting price of $517,00.

The only price Lucid hasn't changed (yet) is for the tri-motor 1,200-hp+ Air Sapphire. That model can run from naught to 60 mph in a mind-bending 1.89 seconds and keep going until it reaches more than 200 mph. It costs $249,000 at the time of writing, which makes it over two times more expensive than the 1,020-hp Tesla Model S Plaid.

There aren't any dealer markups to worry about because the brand adopted the direct sales model. All you have to do is use the online platform, spec the vehicle to your taste, and it will come to you unless specified otherwise.

Finally, the partnerships with Aston Martin and Saudi Arabia's Ceer confirmed the American brand is one of the most promising players in the EV space. Let's just hope it can survive in this weirdly competitive market.