It seems that this caught even Ford off guard, as the automaker initially expected the hybrid version of the car to account for approximately 15 percent of total MKZ sales. However, figures show that it has taken up an average of between 22 and 23 percent since January 2011.
“In addition to sales momentum, the MKZ Hybrid is proving popular for its other strengths, including fuel economy and top-rated dependability. No other four-door luxury sedan – gasoline, diesel or hybrid powertrain – can top the MKZ's certified 41 mpg city and 36 mpg highway EPA rating,” the company press release states.
Through the end of February, Lincoln sold a total of 3,343 MKZ sedans, 762 of which were hybrids, while Ford says the March figures look very similar.
But the biggest factor behind the sales success is probably no efficiency, but a low base price. Lincoln released the car with a MSRP of $35,180 (including destination), which is the same as a gas-only front-wheel-drive 3.5-liter V6 model.
One San Diego Lincoln dealer, Ed Witt, calls the value in the deal “huge”. "Potential customers are surprised by the Lincoln MKZ Hybrid's quietness, comfort and power. They just love the performance," says Witt.
"Lincoln's latest models continue to be well received by luxury car customers. The MKZ Hybrid is just the start of the journey we are taking in redefining the Lincoln brand and its new model range for the future. Lincoln uniquely blends the style today's luxury vehicle customers demand with impressive, clean, economical performance as well as a wide range of intuitive technologies and features," said C.J. O'Donnell, Lincoln group marketing manager.
The only big issue remaining is whether Ford will make any money by selling it so cheaply.
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