We don't know what Lexus is up to, but their creativity is through the roof recently. But hey, don't get us wrong, we like it a lot.
Some days ago we were telling you about an out-of-this-world hoverboard created by Lexus, followed by a one-of-a-kind RC-F that reflected the driver's heartbeat on its exterior body. Sounds awesome, right?
That's because it is and the best part with Lexus' recent appetite for fun is they keep on doing it.
For this one, the musician takes on the role of the frontman, battling against speed and rhythm to conduct and navigate the Lexus NX by hitting a sequence of laser targets.
The action was shot in the course of one night last week on a disused airstrip in Spain. Also, Niki Faulkner was part of the stunt team, whose movie credits include the James Hunt driving sequences in Rush, the 2013 feature about the battle for the 1976 Formula 1 championship.
More important, Lexus somehow wants to connect the energy in the video with their NX crossover's performance on the market.
“We’re projecting that the NX will represent one third of all Lexus sales across Europe this year, so it feels right that we’ve created something as bold as this event with will.i.am – something that truly embodies our brand philosophy of Amazing in Motion,” said Alain Uyttenhoven, Head of Lexus Europe.
As you probably know by now, the Lexus NX, introduced last autumn, marks Lexus’s entry into the mid-size premium crossover market. The range includes both the full hybrid NX 300h and the NX 200t, powered by Lexus’ new 2.0-litre turbocharged petrol engine.
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