Lexus Hybrids Buzzing for 5.5 Billion Miles

The Japanese premium car maker has been selling hybrid vehicles for 5 years now and thanks to its sales of over 190,000 units launched a new campaign to emphasize the fact that hybrids are no longer a concept of future cars, but cars that have been on the road since 2004.

Based on the aforementioned sales figure, Lexus took into account an average of 10K miles/year and came up with the 5.5 billion miles mark for its new campaign. With this new campaign, Lexus has integrated for the first time all four of its current hybrid lineup: the RX 400h, GS 450h, LS 600h and HS 250h. The recently unveiled Lexus CT 200h will be the company’s fifth hybrid, but won’t feature in this campaign.

“We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren’t just a concept for a future car, but vehicles that have been on the road for five years,” states Dave Nordstrom, vice president of marketing for Lexus. “We will continue to explore groundbreaking technologies that will allow us to expand our hybrid offerings and remain at the forefront of alternative-fuel vehicle development.”

“‘Milestones,’ the new TV spot, highlights a series of advancements and changes that the world has seen since the first Lexus Hybrid hit the road five years ago. The spot shows thousands of Lexus Hybrid vehicles forming the shape of a computer cursor, a gas nozzle, a landline and, finally, the letter “h,” illustrating how much the world has evolved during those five years. It is the story of the Lexus Hybrids as told by the vehicles themselves,” explained Lexus in a press release.